The Creative Freelancer Kit is a Notion template to manage your freelance business: …
Setting the right price for your freelance design services is crucial for attracting clients and ensuring your financial stability. In a competitive market, understanding the nuances of pricing can differentiate you from average designers. Here are some freelance pricing secrets every designer should know:
Understand Your Value: Pricing isn’t just about covering costs; it also reflects your perceived value. Evaluate your skills, experience, and the unique qualities you bring to the table. Add a premium for specialized skills or unique artistry that sets you apart.
Research Market Rates: Before setting your rates, research what other freelance designers with similar skills and experience are charging. Platforms like eFrelance provide insights into competitive pricing within the industry.
Consider Different Pricing Models: Hourly rates are common, but depending on the project, flat fees or value-based pricing might be more appropriate. For instance, a logo design that significantly boosts a company’s brand recognition could warrant a higher price than what hourly rates might suggest.
Factor in All Costs: Make sure to account for taxes, software subscriptions, and other business expenses in your pricing. Overlooking these can leave you underpricing your services.
Client Negotiations: Always have room for negotiations but know your minimum acceptable rate. It’s vital to stay confident and professional in pricing discussions.
Using platforms like eFrelance can streamline these aspects by giving visibility into what clients are willing to pay and enabling seamless rate adjustments. By applying these secrets, you’ll ensure your pricing strategy is both competitive and rewarding.
34 Comments
@rachelhow
The Creative Freelancer Kit is a Notion template to manage your freelance business: https://shop.rachelhow.com/l/notion-freelancer-kit ✨
In this video, we'll learn about the 5 factors to consider when pricing freelance projects, 6 popular pricing models that you can try, how to charge more, how to find out the market rates of freelance services, how to determine a sustainable pricing model that works for you. Hope it helps 🧡
A tool to find out freelance service market rates: https://instaprice.app/?via=rachel
Reply@lumoborteidoku
Rachel How, you have a new disciple! Seconds into this video it was obvious you knew what you were talking about. Thanks for sharing. You just made my freelancing journey a lot easier.
Reply@AvijitTheGenius
Nice Info!
Reply@eniolaadeyemi2293
Thank you!
Reply@jamesayomide6839
❤❤❤
ReplyYou have a little Nigeria accent 😊
@anharsiddiqui5552
❤❤❤
Reply@PanteraRossa
All these hustlers keep telling you to "charge more charge more" as if just by doing that your revenues will grow. Plus there's no way someone making 2 million a year selling design subscriptions isn't cutting corners and subcontracting freelancers from cheaper parts of the world. You could argue that "QUALITY" isn't really something they worry about when pricing proposals.
ReplyYes, both Companies and clients prefer SaaS business models but there is a clear necessary drop in quality expectations no matter what industry we're dealing with. The more quality and price for services drops, the more in demand the high quality, retainer based exclusivity becomes more attractive to some clients.
Retainer based models with aspects of value/performance (kind of same thing) based bonuses is probably the way to go if quality matters most to both client and company reputation, but it will be much higher fees up front limiting your growth opportunity at the beginning.
@user-kn2eo4ky2w
Helpful content 🎉🎉🎉🎉
Reply@mmd1605
Hyper disruptive business model,
ReplySustainability model,
Emerging National Markets model
@mikhailmore2179
Thank you! It's truly valuable to me. I've taken notes of everything, so I'm off to implement it. 💫
Reply@robertcarruth
Rachel, thank you for the very informative video and you contribution to the craft.
Reply@anastasiaszymala8497
Thank you!
Reply@DRshaheb28
Would be posiible to join your team ? i am very much interested to work under you for a long term. https://www.youtube.com/@rachelhow
Reply@uckraft237
Stellar ✨
Thanks so much.
ReplyThis is quite informative
@jcc3248
I love all your videos!!!!
Reply@sizwenkosi7712
You Inspire me and your videos motivate me heads up what to check in business and client get tips much appreciated Rachel
Reply@EK_Designs
This was just the info I needed. Thank you!
Reply@hisanzee3052
I have done value based pricing from the beginning. And I truly agree.
Reply@FopsyTheGreat
Thank you Rachel! This was exactly what I needed.
Reply@matyus2939
TQ kakak
Reply@chatdiscord6047
hello rachel really like you content how can I get in touch with you on LinkedIn?
Reply@mrshahbaz82
yes charge more
Reply@ZakiOnTheLoose
Seriously you are a gem!! your videos offer more value than any clickbaity video title that masks itself with the ultimate answer. Sending you much love and support 🙌💖💖💖💖✨ biggest fan after watching just two videos 🥰 Keep it up
Reply@CruisetheWorldAtoZ
Just found your channel, amazing video! Subscribed! Thank you for the clarity and for explaining so much detail in this!
Reply@Self_development_101
Hi,
ReplyI'm from Nigeria I've been struggling to get my first client as a web developer and I haven't gotten one. Can you kindly tell me how to get clients?
@esportbets
The lesson I learned is 'Charge more" and it's been working great.
Reply@johngomes4278
Love your channel ! Thank for teaching me !
Reply@sumaiyaalam-ui7yc
Amazing content!!
ReplyYou mentioned in some of your earlier videos that you love to code. I am confused should I need to learn coding to become a good designer?
Also which job searching platform do you think is best as a beginner?
@SegunOluga
YOU REALLY INSPIRE ME ALOT TBH
Reply@chukwumaudokporo2586
Hi Rachel, love your channel and the timeliness of your videos. It's been extremely valuable. I wanted to find out how you receive payment. Did you set up a corporation or do you deal with freelance clients as an individual? Thank you.
Reply@Atos.1
I like your videos so much such a helpful encouraging content every time
Reply@itsjeanyu
Super useful as always, Rachel! Thank you for this video!
Reply@ShredzZ
Hi, do you think learning Sketch instead of Figma is good option for freelancing?
Reply@insertmyidentityhere
Rachel, would you do a paid consultation? I would love to ask you a few questions & get your advice/insight! 🙏
Reply