Today I’m sharing my formula for how to build a content strategy for any brand! Whether you’re looking to build up your own …
Creating a content strategy for any brand is crucial for achieving marketing goals effectively. The process starts with understanding your target audience: their needs, preferences, and problems. This allows you to create content that resonates and engages them.
The first step is setting clear objectives. Whether it’s brand awareness, lead generation, or customer retention, knowing your goals will shape your content approach. Next, perform a content audit to evaluate what’s currently working and identify gaps.
Develop a content calendar to plan your content distribution over time. This ensures consistency and helps in tracking performance. Choose diverse content types such as blog posts, videos, infographics, and social media updates to keep your audience engaged.
Keyword research is another essential aspect. Use tools to find what your audience is searching for and integrate those keywords naturally into your content. High-quality, optimized content improves search engine visibility and drives organic traffic.
Make sure to measure the performance of your content using analytics tools. Track metrics like engagement, click-through rates, and conversions to understand what’s working and what isn’t. Adapt your strategy based on these insights for continuous improvement.
For executing a sophisticated content strategy, consider hiring freelancers through platforms like eFrelance. They provide access to a vast pool of skilled professionals who can deliver high-quality content, tailor-fit to your brand’s unique needs.
35 Comments
@-pagebooklipraly8352
thank you
Reply@SanyaOlayiwola
How can I make a content for link without me making video
Reply@rosariocalabro7320
Hi! When you talk about pillars what are you referring to? Wheter is it a reel, a post or what? Thanks for the video!!
Reply@jmemerick
REally loved your points here. Also a big Building a Story Brrand fan. You might really enjoy Mike Kims "You Are the Brand" especially on your distribution point! He uses this thing called the shopping mall analogy that really crsttalizes centering yourself and having open and closed doors to your brand. Those doors represent different online and in-person channels as enty points. Beutifully written book and the audio version has all sorts of other goodies. I think it really aligns with what you're saying and would bring even more value to your clients too! Great work, Latasha! Found a new podcast to devour.
Reply@user-ym3gv9jj8i
Thanks for this! Never knew about Tactics vs Strategy before. glad that I found your channel!
Reply@cherylj.butler5422
Facebook and Instagram. I have a an inactive YouTube. 😔
Reply@agustinlevental7488
incredible video, congrats! cheers from Argentina ⬜🔵
Reply@nataliabugnacka4926
Question-when we "keep it to 2-3 ", can within those 2-3 have many different variations? If for example one of our content pillars for an English teaching channel is pronunciation, can a subset of that be things like tongue twisters, guess which word is being pronounced, reading challenge, difficult to pronounce vocabulary, a series on phonetic sounds, etc" ? I feel like that becomes slightly confusing especially if each content pillar a few subsets of how it can be presented…..
Reply@creamlandstv540
❤❤❤❤❤ much love from Kenya 🇰🇪🇰🇪🇰🇪🇰🇪🇰🇪
Reply@LindaNystorm
Awesomeee
Reply@marygraceavellana3306
Hi Latasha! I find your videos influencing and educating. Even heard you that you want to have that accountability group. Is there a way to be connected with you to get more learnings? I'd be glad to hear from you!
Reply@Bettysmith654
I have the same microphone! I have the hardest time developing content! I hope this video helps me out 🤞
Reply@ideasbender
Thank you for this! Your lessons are helpful and they're giving me clarity on how I can approach content creation 🙂
Reply@tourandrelocationcommunity
I really enjoyed this. SUPER relevant evergreen content. I felt like this podcast was published today 🙂
Reply@melissam3874
🎯 Key Takeaways for quick navigation:
00:00 🧭 Les piliers de contenu sont essentiels pour définir des catégories de contenu qui soutiennent la marque.
01:25 🎯 Choisir deux à trois piliers de contenu clés pour éviter de confondre le public.
02:25 📹 Concentrez-vous sur une plateforme de contenu long et une ou deux courtes pour une stratégie équilibrée.
03:49 📊 Utilisez des outils comme "Answer the Public" et "TubeBuddy" pour des idées et une optimisation SEO.
06:11 📣 Choisissez des canaux de distribution basés sur votre public cible pour maximiser l'efficacité.
08:38 📅 Différenciez la stratégie (audience, plateformes) de tactiques (contenu spécifique, calendrier).
09:34 📋 Planifiez des tactiques adaptées aux ressources et à l'audience, en utilisant une variété de formats.
11:00 💡 Les "Reels" ne sont pas obligatoires pour la croissance ; testez et repurposez le contenu existant.
12:57 🔁 Mesurez les performances, ajustez et communiquez avec les clients pour trouver la meilleure approche.
Made with HARPA AI
Reply@alaciaarmstrong2869
You are my favorite online teacher when it comes to comms, content development & strategy and marketing. Sometimes, I just have your videos on in the background while I work – thanks for sharing your knowledge in such a friendly way, makes learning new things way less daunting!
Reply@ellyshort-editor
an incredible content like this. Be blessed James
Reply@bunchiebunches6368
'Building a Story Brand' is actually the new book I'm starting. This is my sign to start reading!
Reply@user-xm1tr7ve2c
Hey Latasha! I am brand new to all of this and just took a job doing it part time while I also pursue freelance writing (long term goals!). I have probably watched at least 10 of your videos in the past two weeks and I am SO thankful. Your information is so helpful and you are a great communicator! Plus stunningly beautiful. Thank you 100 times over.
Reply@creatorsmafia
It is true that having a clear focus on a few key areas helps to avoid confusing the audience.
Reply@VivianRodriguez37
Strategy vs. tactic! Nice!
Reply@billliealim
Hi Latasha. I just got hired as an SMM in an office. I had the basic knowledge of doing social media contents but this video helped me more in what to do for my future tasks.
Reply@MYGOTBACKUPTOUR
I'm using Money Drop Cards to advertise
Reply@BriannasREIGN
This was really good!
Reply@juliarocchio8860
This is helpful information! Thank you! I'm looking forward to using my knowledge to help others grow on social media!
Reply@bernardbleich
Great tips for creating a content strategy! It's so important for brands to have a clear plan in place. Another helpful tool for me is Boost App Social, which can assist with generating content ideas and crafting captions that resonate with your target audience. Creating content has never been easier!
Reply@sharonmb8817
I can hug you, you just pushed me over the cliff in a good way! "Self"
ReplyI'm about to start out…"for about 3 years now🤭" ok but I've made progress…at least decided it's this year…already started testing the waters w some reels, insta posts and creating a FB page. Need to pluck up the nerve for TikTok still… but since you mentioned you can either do original or repurpose what you already have. However my long term platform YouTube I need to get going.
Have lotsa content already stored away over past 2 years ..and get inspired every week. Wish me 🤞 luck to progress
@mindfulmoneyllc1627
Thank you. This is very helpful.
Reply@pelumiomotoso7675
Heyyyy , am a Digital marketer /SMM looking to network and meet people in the same field , share ideas , learn and grow .pls holla at me if you’re looking to network 🤗, P.S this was really helpful, Thank you .
Reply@jillrichardson7779
right now, no long form content. I'm on tick tok, linked In, and Reels…
Reply@catstickler
Love this! I'm a brand and content strategist and always like seeing other people's methods.
Around 3:38, you say you like to focus on your long-form content first and break that up into your short-form content.
I've done this before, too, and I still do this — but just with a twist, and I think this might be valuable for your audience.
Twitter is my primary short-form platform, and I actually create content there FIRST, then publish on Substack + Medium as my long-form distribution channels.
So, the reason is because Twitter is an almost instantaneous feedback machine where I can throw out all my ideas in small tweets, see how they perform, see what people comment, then take the best-performing tweets and expand those into longer pieces of content (on Substack and Medium).
A lot of the time, people comment on my short tweets that'll raise a question or differing idea, so I'll know how to best combine several ideas into one large piece of content to give a fuller perspective on the idea.
(I tend to write LONG, comprehensive posts, though, so it's better for me to have several ideas to connect to create one large idea.)
After I write my long-form content from my short tweets, I'll take that one piece of content and turn it into several tweet threads that go more in depth. It makes for a really cool feedback loop that's really valuable! I'll also share insights from those long-form posts on Facebook (and I'm going to experiment with integrating Instagram back into my strategy to see how it goes).
(Oh, and of course, I use Pinterest as a search engine too!)
Reply@sugar-n-spice
Hey I wanna be a social media marketer where do I start?
Reply@kalilh9671
I’m sorry i clicked cause shes beautiful, but this is actually very informative.
Reply@begwenly
YouTube is definitely my white whale lol
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